BRANDFOLDER AND SILICON PUBLISHING PARTNER TO STREAMLINE CONTEXTUAL ASSET CREATION

Denver, CO. February 1, 2017 — Brandfolder, the world’s most powerfully simple Digital Asset Management (DAM) platform, and Silicon Publishing, a leader in automating web-to-print and multichannel publishing with Adobe InDesign, announce Templating: A new way to deliver contextual brand content.

Available today, Templating empowers Brandfolder clients to create customized, on-brand marketing materials, right from Brandfolder.

“We’re all competing for our customer’s attention. By enabling Brandfolder clients to tailor their digital assets in ways that make sense to their consumers, we’re helping them deliver contextual content experiences that provide a higher ROI.” said Brandfolder CEO, Steve Baker. “Templating makes it easy for Marketing teams to create approved templates for crucial assets — including ads, presentations, and brochures — which can then be customized outside of marketing to ensure the right content is being delivered to an organization’s target audience at the right time.”

Brandfolder Templating, Powered by Silicon Publishing, Provides Organizations with a New Way to Deliver Relevant Brand Content

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"By enabling Brandfolder clients to tailor their digital assets in ways that make sense to their consumers, we're helping them deliver contextual experiences that provide a higher ROI. "

To support this new functionality, Brandfolder has proudly partnered with Silicon Publishing, the world's leading provider of InDesign Server solutions. Silicon Publishing’s integration makes it easy for marketing teams to create templates from industry-standard InDesign files.

“We’re thrilled to partner with Brandfolder to showcase our templating solution,” said Max Dunn, CEO of Silicon Publishing. “We know it’s a game-changer for global marketing organizations. Our technology within Brandfolder will deliver a best-in-class user experience that surpasses any other templating solution on the market.”

With Templating, organizations can create and disseminate marketing materials, from brochures to business cards, that are original, on brand, and editable. Templates can be configured on an individual asset basis, giving marketing teams complete control over how assets are customized. Once distributed, global teams can easily customize templates by inserting their relevant images and text, into a HTML5 browser editor, no professional designers or professional design software needed.

To learn more about Templating, check out our newest blog post or request a demonstration.

About Brandfolder
Brandfolder is the world’s simplest Digital Asset Management (DAM) solution for storing, sharing, and showcasing your digital assets. Organizations like Slack, OpenTable, Shazam, and Under Armour rely on Brandfolder to deliver consistent and compelling brand experiences.

About Silicon Publishing
Silicon Publishing is the world leader in automating web-to-print and multi-channel publishing with Adobe InDesign. Silicon Publishing has 15 years of experience delivering best-of-class publishing solutions for some of the world's top brands including Nike, Amazon, Hallmark, Adobe, and Disney.

Steve Baker, Brandfolder CEO