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The Essential Guide to Perfecting Your Next Product Launch

A strategic product launch will do wonders for your brand. It can boost brand value, garner excitement through press, generate revenue, and even attract new audiences altogether. But, developing a clear product release strategy can be tough — especially with multiple stakeholders and many moving parts.

To help you plan your best product launch yet, we've created this eBook. Learn how to align your product messaging, create anticipation pre-launch, and keep customers engaged long after your product is released. Plus, dive deep into the successful launches of Sphero's BB-8 and FINIS' Edge Fin.

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