Denver, CO (PRWEB) November 18, 2015 - Brandfolder is proud to announce that HealthONE is leveraging their powerfully simple digital asset management platform to achieve greater brand consistency across six different hospitals.
HealthONE, one of Colorado’s most trusted healthcare brands, was experiencing the challenges that accompany a diverse brand portfolio.
The largest healthcare system in the Denver area relies on Brandfolder to achieve better brand consistency. Brandfolder's digital asset management platform helps HealthONE improve brand equity by providing a central location for storing, sharing, and showcasing important assets.
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Each of their individual brands has their own marketing team, as well as external vendors, partners, and freelancers. The primary HealthONE marketing team provides support to each of these individual brands while also running division-wide marketing for HealthONE.
Without a centralized system in place, individual brand teams often struggled to understand which assets were available and how they should be used. This led to asset duplication, brand misuse, and increased confusion across teams.
HealthONE selected Brandfolder to provide a centralized location for storing, sharing, and showcasing their most important digital assets. Brandfolder supports HealthONE’s long-term needs because it’s secure, scalable, and accessible.
Prior to Brandfolder’s implementation, HealthONE’s assets were shared via multiple mediums, including email and cloud storage. Now equipped with a tool that supports a stronger and more consistent corporate brand identity, all of HealthONE’s brands are empowered to be more organized and efficient.
Jayme Hummer, Director of Digital Marketing at HealthONE, explains, “On a daily basis there are numerous internal and external stakeholders relying on our assets for promotion, collateral development, communication and more. Brandfolder is visual, intuitive, and keeps HealthONE moving full speed ahead.”
Brandfolder is a cloud-based digital asset management platform transforming the way brands manage and share assets. Built for creatives, by creatives, Brandfolder is the most visually intuitive solution on the market.
“We’re really excited to have HealthONE as a customer. By giving their marketing teams a centralized place to manage assets, they have more time to focus on serving the community and advocating for HealthONE services,” says Steve Baker, CEO of Brandfolder.
For more information on how HealthONE uses Brandfolder, go to http://info.brandfolder.com/healthone-cs
HealthONE is the largest healthcare system in the Denver metropolitan area and is a market within the Continental Division of HCA. Their numerous hospitals, emergency departments, ambulatory surgery centers, and other clinics work together to provide the highest level of care. The HealthONE system is vital to the overall health and well-being of the Denver community, as well as the city’s economic growth and stability.
Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. Organizations like Slack, OpenTable, Shazam, and HealthONE rely on Brandfolder to deliver a consistent, organized, and efficient brand experience.
Jayme Hummer, HealthONE