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Digital Asset Management, Simplified.
2017 State of Digital Asset Management
Digital Asset Management platforms have rapidly changed since 2016, particularly in terms of innovation and in popularity. So much that powerhouse content creators such as Marketing Profs and CMI, are stating that "DAM has become a necessity."
That's why it's more important than ever to understand who's using DAM, why they're using it, and what they need from it. We've compiled our findings to answer these pressing questions in our latest report, State of Digital Asset Management 2017.
In this report we'll discuss what brand management means to marketers in 2017, how creatives are approaching asset storage, why companies don't have DAM, what Brandfolder users think about their software, and what's in store for DAM in 2018 and beyond.
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