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From Campaigns to Relationships

Work Smarter with DAM

In order to be successful in today's digital landscape, you need to break through the busywork and focus on growth. This is where digital asset management comes into play. Find out how Brandfolder arms your team with a platform that streamlines your asset management lifecycle, and gives you time to focus on what matters.

Brands need to think and act like media publishers. In this session, Brian will show you how to build a content engine to create deep and meaningful relationships with customers, fueling long-term profitability and growth for your organization.

Joerg Metzner

Rand McNally

Steve Baker


Dive into the journey of a brand refresh at the 160 year-old Rand McNally, a company that never stops innovating both new products and itself. Joerg will highlight the importance of developing a brand system, in addition to updating the logo without losing the identity of this heritage brand. 

Don't Throw Out the Brand With the Bathwater

Brian Jochum

Kenmore Appliances,
Craftsman Tools

Networking & Happy Hour

Brandfolder — Work Smarter with DAM

Rand McNally — Don't Throw Out the Brand with the Bathwater

6:00-6:30 PM

6:30-7:00 PM

7:00-7:30 PM


7:30-7:50 PM

Kenmore Appliances, Craftsman Tools — From Campaigns to Relationships

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Brandfolder logo

+1 (720) 744-0307

Humanizing Your Brand

Thursday, September 29th, 2016
6:00pm - 8:00pm

Pivotal - 222 West Merchandise Mart Plaza #1305, Chicago, IL 60654

School is in session! Join us for an evening of brilliant brand stories from the experts at Rand McNally, Kenmore Appliances & Craftsman Tools, and Brandfolder. The syllabus includes: insight into how DAM can help you work smarter, a deep dive into Rand McNally's brand refresh, and how to create meaningful relationships through content. And, be sure to get to class on time for complimentary food and drinks!


7:50-8:00 PM